A rugby coach talking to the players on the pitch in halftime

Sporting Excellence Group

Sporting Excellence Group is a sports development platform for young people aged between 10 and 18 which teaches its athletes the fundamental attributes and skills required by elite sports men and women. SEG aims to develop and educate its athletes to maximise his or her potential on and off the sports field.

Our coaches

SEG delivers the highest quality coaching, mentoring and guidance led by coaches and players who have coached and/or played at the pinnacle of their respective sports.

Football

Football

Football led by Steve Kember (Chelsea, Leicester and Crystal Palace).

More about football
Cricket led by Mark Butcher

Cricket

Cricket led by Mark Butcher (England and Surrey).

More about cricket
A rugby coach talking to the players on the pitch in halftime

Rugby

Rugby led by Mike Friday (England, USA and Kenya 7s, Wasps, Harlequins and Blackheath).

More about rugby